Neon Brno was founded in 2008 mainly for personal reasons. The name of the Moravian metropolis is treated here as a neon sign, which by its materiality may refer to the functionalist tradition of Brno, when neon became an important part of architecture corresponding to the ethos of modernity. A glowing sign can be perceived as a logotype (marketing brand) or a shining star. Another layer of this work is a reference to a strong Brno conceptual art scene whose creation is based on formal reduction and work with text. The work is a tribute to a given geographical and cultural territory, but deliberately in a chamber format.